TIMES BONTANG, SURABAYA – The term "MICE" in the context of travel and tourism is an acronym for meetings, incentives, conferences, and exhibitions. For this reason, Palm Park Hotel Surabaya, trying to focus the MICE to raised their market selling by 2020.

The market refers to a specialized of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events.

As a hotel with a capability to increase their MICE market, this Hotel is equipped with a ballroom that could accomodate around 1.000 people at a time. This Hotel also has 9 meeting rooms that is perfect to hold a wedding or birthday party or any gathering and meeting.

"We need to be more creative and innovative to fulfill the need of our customers or we will be washed away by the industrial stream that flows nowadays," The General Manager Palm Park Hotel Surabaya, Jufrida Andiwuna said.

Still according to him, MICE will increase to number of room occupancy of the hotel. Several interesting offers with a competitive price will be a additional value for marketing of the hotel.

Palm Park Hotel Surabaya has gotten positive reviews since it was firstly opened on April 2019. The hotel occupancy has never been disaapointing by only focusing on the MICE sectors. (*)